Well, that answer is simple- No. We do feel pretty damn good about our accomplishments, though. I mean, wouldn't you? Someone from the Better Connecticut team reached out to us, thank you Melissa Cole! She saw our instagram and said she loved the look of our store (it is pretty cute) :) I was super nervous and wanted to prepare every little bit that we could but that's difficult without knowing what we were going to be asked. Stephani kept telling me not to worry, it would all be fine (she didn't help my anxious feelings of not being prepared). oh, I forgot to mention that The Studio was only like 1/4 of the way done when we scheduled the interview- SHIT we better hustle! We got our little butts to work a couple nights a week- until about 11pm (lots of singing, dancing, and swearing helped) and got MOST of it done. Isn't a workshop suppose to always be a work-in-progress? Ours always will be.....#hotmessmomexpress Raising tiny humans is exhausting and leaves little to no time for anything else.

THE INTERVIEW- Melissa and a cameraman came into the store and we practically peed our pants- with excitement and nervousness. They set up microphones on us- we had no idea it would be professional! #holyshit I was sweating at this point and we all know that stress sweat is NOT GOOD! We stood like weirdos not knowing what to do with our hands or our bodies- like should we hold each other? Prom pose, maybe? I didn't even look at the camera once because I wanted to pretend he wasn't there. We were asked how long we knew each other and how Featherly started and somehow we went on and on and on about knowing each other as children- it wasn't that exciting so I don't know why we talked about it for so long- a lot was cut out for the tv segment- thank goodness! The camera followed us around the store as we talked about a few different items and then we went over to The Studio and focused on our parties. The interview went well- we had a couple stupid movements that we questioned later- but ya live and ya learn, maybe next time we're 'famous' we wont' knock our knees and bang our fists like dummies..

The segment was great! Here's the link:


Needless to say, we are thrilled with our progress thus far and we have so many ideas for the future and love all the input we receive daily!

& we are totally famous in our own little way <3

Cheers to Featherly (and coffee and bagels bc we couldn't live without them)

Much love to you!

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  • The Girls of Featherly

Its crazy to think that just 7 short months ago, we had this crazy idea to open a brick and mortar shop. Everyone always asks, why? What gave you this idea? Truth be told, we didn't totally know that answer. We have known each other our entire lives. We grew up together on Hillside where everyday as children we would meet at the blueberry bush. I can honestly say, I'm more of the risk taker than Cadie is. I can think of something tomorrow and jump all in, it's Cadie that usually has to talk me off the ledge.

Let's go back to May 2017. Here we were, two stay at home moms sitting at home in our yoga pants, a baby in one hand (or in their carriers) and a coffee (a VERY large coffee) in the other hand. We were making headbands and sugar scrubs selling them online and constantly looking for new craft fairs to attend. We always joked, one day we are going to open up our own store. Little did we know that our chance at one day was just weeks ahead of us.

June 1st 2017- there we were, signing a lease and writing checks for a commercial space. We had NO idea what we were getting ourselves into. We were truly clueless. It was a blank space, that needed TONS of TLC (I'm not even kidding, wait until you see the before pictures) In order to give it all the TLC it needed, it meant we needed money. There we were, setting budgets (FYI- there's no such thing as a budget when renovating a crap shack) Luckily we have extremely handy husbands who had our backs and supported our jump. We also had so many people willing to help, none of them will ever know just how grateful we are. To this day, Tara is our rock and supporter of all our crazy ideas.

July 23rd 2017- 12p: GRAND OPENING!!!! Holy shit!! Here we are, WE DID IT! What a crazy day, what an adrenaline rush. Before we opened the doors, we promised ourselves not to be upset if it wasn't all we hoped it would be, I mean, it was only day one after all. 4pm: no, but really, HOLY SHIT! This day was all we had hoped for and so, SO much more. Family, friends, strangers-they were all there.

Our idea, our vision, our dream, it finally came to life. We don't know how, but we did. We FREAKING DID IT!

The months since have been a learning game, we have met and become friends with some of the most talented people. We've had highs, we've had lows, but most importantly, we've learned and we've grown.

November 2017- We signed a lease for another commercial space. AHHHH what the hell are we doing? Is this really happening? Yup, its happening!

So, to answer some of your questions...


Because we had a dream. We jumped and for the first time, Cadie didn't have to talk me off the ledge, we jumped together. But more than that, because we believed we could do it, with a lot of hard work and dedication, we did it!

What's next?

We hope to keep growing. We have come so far in the little time that we have been in business and there can only be more, right? I mean come on, we started out making and selling $8 headbands and we now, less than 6 months later, have TWO storefronts!

What would you like to see happen this year?

To have more employees, or to be able to give our current employees more hours. This would allow us to have weekly meetings, to go to business conferences where we can learn and grow, to drink endless amounts of coffee (and wine), and of course, to go on a relaxing adults vacation when we want to, and on our dime instead of our husbands. Ok, but for real, we just want to be boss ass bitches (sorry guys, this was all Cadie)

What's most important to you?

For us to remain friends no matter what! We don't remember our lives without each other. Hillside will always be our greatest memory. We don't always agree, we don't always meet in the middle, we don't always hold hands and jump, but we will always have each others backs as there is no one else we would rather endure the craziness with. WOW! we sound like a married couple.

With all of that said, we hope you follow us on our journey. If you haven't been in the store yet, come visit and experience our dream. This is only the beginning for us, it will only get better! Dream big, princess.



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